Strategic finance for founder-led consumer brands. I build the financial infrastructure you need to grow — and I stick around to make sure it works.
I'm not looking for clients — I'm looking for partners. Founders building something they believe in, who want someone genuinely in their corner.
Before I touch a number, I understand your vision, your team, and what keeps you up at night. The best strategy comes from knowing the whole picture.
Everything I build ties back to what you're trying to accomplish — your timeline, your definition of success, your ambitions. Not mine.
I'm here for the long haul. Through the messy middle, the breakthroughs, and every hard decision in between. Your growth is my growth.
An embedded financial partner who knows your business inside and out.
Flexible scope based on your needs
A complete financial operating system, built in 30 days and handed off to your team.
One-time · Based on complexity
I started my career at Nike and Adidas, where I learned what world-class financial infrastructure looks like. Now I work exclusively with founder-led consumer brands.
I've built financial systems for food CPG companies navigating production costs and distributor deductions, DTC brands scaling acquisition, and multi-channel businesses figuring out which channels actually make money.
I'm a builder and a partner. I create the systems, stay in the trenches with you, and make sure your finances are never the thing holding you back.
Drop me a note. No forms, no gatekeepers — just a real conversation.
addy@rileyfinancialconsulting.com →I respond to every email personally.